Promo site for the FMCG company Princess Noori
**«Princess Noori»** is No.
The project overview
«Princess Noori» is No. 1 Brand in Russia – in the Tea nomination. The company had a rebranding. So the task was to develop a new website that would not only introduce the assortment line to customers, but would also become a basis for their new advertising campaign.
Goals
Create an appealing interface for a new promo & catalog website
Golden site 2019 award: 1 place in nomination “Best FMCG manufacturer website”
Tagline Awards 2019 award: 3 place in nomination “Best FMCG Brand Website”
My role
- I took part in pre‑sale activity
- Conducted stakeholders interviews, defined & analyzed requirements and scope
- Closely cooperated with marketing team on the client side
- Worked with promo materials to organize and introduce new brand guides into new concept
- Defined information architecture and key flows
- Provided animation and interactive prototypes
- Delivered mocks for different screen sizes
Results
Using new promo materials i developed a scenarios for the website to illustrate new brand directions and values. Content is revealed sequentially according to the planned scenario. Pages open without reloading, data is pre‑cached and reloaded as needed, so the site stays responsive both on smartphones and on slower computers.
Thanks to the interface animation, the visitor participates in the site navigation, through the pages, and the semantic blocks flow into each other. Morphing is simple and stress-free.